HAUTE COUTURE HAS A DECLARED LOVE FOR TRADITIONS, WHICH RISK TO BE SUBMERGED IN THE GLOBAL VILLAGE OF MASS PRODUCTION, WHERE QUALITY IS NOT A PRIORITY. HIGH FASHION GOES IN THE OPPOSITE DIRECTION. EVERYTHING IS SPECIAL, EVERY ELEMENT COLLABORATING IN A PROJECT IS A BANNER OF EXCELLENCE: FROM FABRIC DESIGNERS – WITH THEIR ON-GOING PASSIONATE RESEARCH – TO THOSE WHO PRODUCE THE SMALLEST PARTS, OR THOSE PRECIOUS HANDS THAT SEW AND EMBROIDER, THOSE WHO STUDY THE HISTORY OF FASHION AND ART, ALL TOWARDS THE CONCEPTION OF COLLECTIONS THAT ARE NEVER A RESULT OF IMPROVISATION. SO, ALTHOUGH THESE CREATIONS MIGHT BE DESIGNED FOR ONLY THE HAPPY FEW, THE SAVOIR-FAIRE OF ARTISANS IS THE HERITAGE OF ALL HUMANITY AND MUST STILL BE CAREFULLY PRESERVED, RESPECTED AND APPRECIATED.
IRIS NOBLE HAS IN COMMON WITH THEM A DEEP RESPECT FOR THE HERITAGE OF A LONG EXPERTISE, AND FOR A WORK THAT IS MADE OF CARE AND PASSION.
EACH DRESS IS HAND CRAFTED BY THE SKILLED HANDS OF THE PREMIÈRE IN CIVITANOVA MARCHE, ACCORDING TO A PHILOSOPHY THAT GIVES TO THE PURSUIT OF EXCELLENCE THE TOP POSITION IN THE SCALE OF VALUES OF THE BRAND. ONLY NOBLE RAW MATERIALS: REFINED ITALIAN SILKS AND PRECIOUS FRENCH LACE. FOR THE EMBROIDERIES, ONLY ORIGINAL SWAROVSKI CRYSTALS. THE QUALITY AND THE PASSION FOR BEAUTY TRANSLATES INTO REFINED GOWNS WITH A MODERN AND PRECIOUS ALLURE.
EACH OUTFIT TURNS INTO A SMALL MASTERPIECE OF AUTHENTIC SEMI-COUTURE.
